Having some choice is so important that even just thinking you do helps.How much choice you need is up to you to find out, but very important.Here are my 3 favorite lessons, one from each category: In The Art Of Choosing, she explains what affects our choices, how those choices in turn affect us, and what we can do to choose better. She’s one of the world’s most prominent researchers in this field and conductor of the famous jam study, in which shoppers could sample either 6 or 24 different varieties of jam at a grocery store, which led to six times more purchases when less jams were available. Sheena Iyengar thinks learning how to make choices is more important today than ever. Call me old-fashioned, but I’m a sucker for most books that, in one way or the other, tell us to go back to “the good old days,” when making choices was easier. The Paradox of Choice is one of my favorite books of all time.
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