People will speculate, and this is something you have to be really careful of when you do research about people and their actual behaviors and habits. Understanding Behavior That's actually one of the criticisms of research is that you're asking people what they want. If you’re in an authoritarian business culture, you have to work very carefully to change that. Research is challenging given ideas, so it’s naturally anti-authoritarian. Erika Hall offered this insight in a conversation with Jared Spool. Invariably, the authoritarian nature of the typical hierarchy is something that designers must seek to challenge for the sake of well-being of the organization, or the organization risks losing the ability to innovate and will be destined to fail. In this sample chapter from her book, she refers to humans as social creatures and pattern-recognition machines.ĭesigners inhabit the tension between the organizational hierarchy and the creative, collaborative network that is the innovation engine of the organization.
She has a couple published articles in A List Apart. Asking Why (PopTech 2015)ĭesigners must also be philosophers, and asking “why?” is our most vital tool.Įrika wrote the book, Just Enough Research, published by A Book Apart. Just Enough ResearchĪt An Event Apart Orlando, Erika Hall presented her talk, Just Enough Research, makes the case for doing the research necessary to help the products, services, or interfaces we design in the safety and comfort of our workplaces to survive and thrive in the real world. A good story is more powerful than a stack of facts. Beyond MeasureĮven though everything is measurable, and almost everything we do is generating data, human problems often require illogical approaches. However, that time may be coming to an end. The tools and practices that carried over from graphic design have worked well for us in software design since the advent of graphic user interfaces. Erika loves helping people overcome the often invisible organizational barriers to doing good work. She is the author of Just Enough Research, now in its second edition, and Conversational Design, both from A Book Apart.
Her consulting practice focuses on helping organizations make better, more evidence-based decisions. Erika Hall is the co-founder and Director of Strategy at Mule Design.
0 kommentar(er)
